Enrique Baeza seeks to transcend appearances through language in a reality shaped by manipulation. He questions a dominant public language that suffocates and impedes communication among people. His project, which gravitates around the motto Reality is Spam, takes special technical-linguistic meaning after the proliferation of the Internet and the rise of all kinds of platforms, media and devices that have transfigured communication between individuals. He claims a new type of language that serves as an alternative to the prevailing communication codes: poor, mutilated, ideologically targeted and obsolete. For this, he elaborates messages that flaunt his own condition of unfinished objects, inducing the receiver to test multiple interpretations to construct meanings from different ontological categories, which range from the most mundane to the most abstract. In the search for these messages, he also carries out what he calls Word Portraits, a process that turns the interview into artistic expression. To carry them out, he talks to a person with the intention of discovering the words that represent him/her symbolically in that particular moment. The result is an approach to the most intimate, most genuine language of each individual, as well as a new way of understanding contemporary portraiture. The set of these fragments forms a continuous text that brings together all his work.
He began his career with a public art project in the five burroughs of New York. Since then the project has traveled to more than 50 cities on five continents: London, Paris, Berlin, Madrid, Barcelona, Vienna, Bangkok, Singapore, Mexico City, Buenos Aires, San Francisco, Niamey, Goma, Kigali, Sydney, Tel Aviv, Miami, Sao Paulo … His exhibitions and performances have been seen in Europe, Asia and America: at the Surface Conversion Project in New York, along with artists like Marina Abramovic or Juergen Teller; at Art Basel- Pinta in Miami,; at the Istanbul Biennial; at the Miami Cultural Center; at The Hearing Voices Cafe by Dora García or in Vipper Room by Absolut Art, among others.